International and global marketing : concepts and case / edited by Taylor W. Meloan, John L. Graham
| Other Authors: | Graham, John L., Meloan, Taylor W. |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1998 |
| Edition: | 2nd ed. |
| Series: |
Marketing and advertising series
|
| Subjects: |
Export marketing.
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| Tags: |
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| Physical Description: |
p. : illus. ; 24 cm. |
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| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0256218943 |