International and global marketing : concepts and case / edited by Taylor W. Meloan, John L. Graham
| Other Authors: | Graham, John L., Meloan, Taylor W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin/McGraw-Hill, 1998 |
| Edition: | 2nd ed. |
| Series: |
Marketing and advertising series
|
| Subjects: |
Export marketing.
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