Marketing management and strategy / Peter Doyle
| Main Author: | Doyle, Peter |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1994 |
| Subjects: |
Marketing --
> Management.
Marketing. Strategic planning. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0130653500 |c 539 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415 |b D69M37 |
| 100 | 1 | |a Doyle, Peter | |
| 245 | 1 | 0 | |a Marketing management and strategy |b / |c Peter Doyle |
| 260 | |a New York : |b Prentice Hall, |c 1994 | ||
| 300 | |a xvii, 410 p. : |b illus., charts, tables ; |c 23 cm. | ||
| 500 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 02:47:40 |d 2022-12-17 10:54:01 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |v Marketing management and strategy / | ||