Marketing management and strategy / Peter Doyle
| Main Author: | Doyle, Peter |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1994 |
| Subjects: |
Marketing --
> Management.
Marketing. Strategic planning. |
| Tags: |
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| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xvii, 410 p. : illus., charts, tables ; 23 cm. |
| ISBN: |
0130653500 |