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Cases in marketing management / Moutinho, Luiz

Main Author: Moutinho, Luiz
Format: MONOGRAPHS
Language: English
Published: Wokingham, England : Addison-Wesley, 1995
Edition: 2nd ed.
Subjects: Marketing -- > Management.
Marketing.
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020 |a 0201627442  |c 592 
040 |a DLC  |c MUT 
050 4 |a HF5415.13  |b M69C38 1995 
100 1 |a Moutinho, Luiz 
245 1 0 |a Cases in marketing management  |b /  |c Moutinho, Luiz 
250 |a 2nd ed. 
260 |a Wokingham, England :  |b Addison-Wesley,  |c 1995 
300 |a xii, 390 p. :  |b charts ;  |c 23 cm. 
650 0 |a Marketing --  |x Management. 
650 0 |a Marketing. 
991 |a MONOGRAPHS  |b 6  |c 2018-11-06 17:45:49  |d 2022-09-07 10:00:43  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 1995   |u 2nd ed.  |v Cases in marketing management / 

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