Cases in marketing management / Moutinho, Luiz
| Main Author: | Moutinho, Luiz |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Wokingham, England : Addison-Wesley, 1995 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Physical Description: |
xii, 390 p. : charts ; 23 cm. |
|---|---|
| ISBN: |
0201627442 |