Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarrthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1995 |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
vi, 213 p. : illus., graphs, tables ; 25 cm. |
|---|---|
| ISBN: |
0256188343 |