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Record Citations
APA Citation
Perreault, W. D., & McCarrthy, E. J. (1995). Applications in basic marketing : clippings from the popular business press. Chicago: Irwin.
MLA CitationPerreault, William D., and E. Jerome McCarrthy. Applications in Basic Marketing : Clippings From the Popular Business Press. Chicago: Irwin, 1995.
Warning: These citations may not always be 100% accurate.