Advertising excellence / Courtland L. Bovee...[et al.]
| Main Author: | Bovee, Courtland L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill 1995 |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| 001 | 0007935 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 007006847x |c 537 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5804 |b B69A39 |
| 100 | 1 | |a Bovee, Courtland L. | |
| 245 | 1 | 0 | |a Advertising excellence |b / |c Courtland L. Bovee...[et al.] |
| 260 | |a New York : |b McGraw-Hill |c 1995 | ||
| 300 | |a xxxvi, 561 p. : |b illus., charts ; |c 27 cm. | ||
| 500 | |a International edition. Old book ติดต่อฝ่าย Catalog. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:21:57 |d 2022-12-22 15:49:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1995 |v Advertising excellence / | ||