Advertising excellence / Courtland L. Bovee...[et al.]
| Main Author: | Bovee, Courtland L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill 1995 |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| Item Description: |
International edition. Old book ติดต่อฝ่าย Catalog. |
|---|---|
| Physical Description: |
xxxvi, 561 p. : illus., charts ; 27 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
007006847x |