Advertising excellence / Courtland L. Bovee...[et al.]
Main Author: | Bovee, Courtland L. |
---|---|
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : McGraw-Hill 1995 |
Subjects: |
Advertising.
Communication in marketing. |
Tags: |
Add
No Tags, Be the first to tag this record!
|