Consumer behavior / William L. Wilkie
| Main Author: | Wilkie, William L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1990 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Market surveys. |
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| Physical Description: |
xxviii, 699 p. : illus., charts, tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0471613525 |