Marketing management : integrating theory and practice / Tony Proctor
| Main Author: | Proctor, Tony |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : International Thomson, 1996 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| 003 | Th-MUT | ||
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| 020 | |a 0412623501 |c 540 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 4 | |a HF5415.13 |b P76M37 |
| 100 | 1 | |a Proctor, Tony | |
| 245 | 1 | 0 | |a Marketing management : integrating theory and practice |b / |c Tony Proctor |
| 260 | |a London : |b International Thomson, |c 1996 | ||
| 300 | |a xxvi, 528 p. : |b illus., tables ; |c 24 cm. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 21:16:30 |d 2022-12-16 14:57:17 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1996 |v Marketing management : integrating theory and practice / | ||