Marketing management : integrating theory and practice / Tony Proctor
| Main Author: | Proctor, Tony |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : International Thomson, 1996 |
| Subjects: |
Marketing --
> Management.
Marketing. |
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| Physical Description: |
xxvi, 528 p. : illus., tables ; 24 cm. |
|---|---|
| ISBN: |
0412623501 |