Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1991 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00808nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | 0005703 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256101167 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b M22A66 1991 | |
| 100 | 1 | |a McCarthy, E. Jerome | |
| 245 | 1 | 0 | |a Applications in basic marketing : clippings from the popular business press |b / |c E. Jerome McCarthy, William D. Perreault |
| 260 | |a Homewood, IL. : |b Irwin, |c 1991 | ||
| 300 | |a viii, 210 p. : |b illus., graphs ; |c 25 cm. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Perreault, William D. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 21:19:51 |d 2022-09-07 12:25:51 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1991 |v Applications in basic marketing : clippings from the popular business press / | ||