Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1991 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Physical Description: |
viii, 210 p. : illus., graphs ; 25 cm. |
|---|---|
| ISBN: |
0256101167 |