Global marketing strategy / Susan P. Douglas, C. Samuel Craig
| Main Author: | Douglas, Susan P. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1995 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Export marketing --
> Management.
Export marketing -- > Management -- > Case studies. |
| Tags: |
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| Item Description: |
McGraw-Hill internation editions 1995. |
|---|---|
| Physical Description: |
xx, 554 p. : illus., tables ; 24 cm. |
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0071132775 |