Cases in advertising and communications management / Stephen A. Greyser
| Main Author: | Greyser, Stephen A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising --
> Communication systems.
Advertising. Communication in management. Advertising -- > Management. |
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| 003 | Th-MUT | ||
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| 020 | |a 0431175084 |c 434 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b G74C38 1993 | |
| 100 | 1 | |a Greyser, Stephen A. | |
| 245 | 1 | 0 | |a Cases in advertising and communications management |b / |c Stephen A. Greyser |
| 250 | |a 3rd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1992 | ||
| 300 | |a xvii, 681 p. : |b illus., charts, tables ; |c 25 cm. | ||
| 650 | 0 | |a Advertising -- |x Communication systems. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Advertising -- |x Management. | |
| 991 | |a MONOGRAPHS |b 11 |c 2018-11-07 02:42:03 |d 2022-09-08 16:25:57 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1992 |u 3rd ed. |v Cases in advertising and communications management / | ||