Cases in advertising and communications management / Stephen A. Greyser
| Main Author: | Greyser, Stephen A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising --
> Communication systems.
Advertising. Communication in management. Advertising -- > Management. |
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| Physical Description: |
xvii, 681 p. : illus., charts, tables ; 25 cm. |
|---|---|
| ISBN: |
0431175084 |