Advertising and marketing to the new majority / Gail Baker Woods
| Main Author: | Woods, Gail Baker |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Belmont, CA. : Wadsworth Pub., 1995 |
| Subjects: |
Advertising.
Minority consumers. Ethnic groups. Marketing. Advertising -- > Case studies. Marketing -- > Case studies. |
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| 020 | |a 0534241921 |c 370 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5813.U6 |b W66A39 |
| 100 | 1 | |a Woods, Gail Baker | |
| 245 | 1 | 0 | |a Advertising and marketing to the new majority |b / |c Gail Baker Woods |
| 260 | |a Belmont, CA. : |b Wadsworth Pub., |c 1995 | ||
| 300 | |a x, 182 p. : |b illus. ; |c 23 cm. | ||
| 500 | |a A case study approach. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Minority consumers. | |
| 650 | 0 | |a Ethnic groups. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising -- |x Case studies. | |
| 650 | 0 | |a Marketing -- |x Case studies. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:57:35 |d 2022-12-22 15:56:48 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r cau |s eng |t 1995 |v Advertising and marketing to the new majority / Gail Baker Woods | ||