Advertising and marketing to the new majority / Gail Baker Woods
| Main Author: | Woods, Gail Baker |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Belmont, CA. : Wadsworth Pub., 1995 |
| Subjects: |
Advertising.
Minority consumers. Ethnic groups. Marketing. Advertising -- > Case studies. Marketing -- > Case studies. |
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| Item Description: |
A case study approach. |
|---|---|
| Physical Description: |
x, 182 p. : illus. ; 23 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0534241921 |