Marketing / Steven J. Skinner
| Main Author: | Skinner, Steven J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Houghton Mifflin, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Total quality management. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxiii, 750 p. : illus. ; 26 cm. |
| ISBN: |
039562147X |