Global marketing management : cases and readings / Buzzell Robert D. John A. Quelch, Christopher A. Bartlett
| Other Authors: | Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, Mass. : Addison-Wesley, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
Export marketing -- > Management -- > Case studies. |
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| 001 | 0004508 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0201542803 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF1416 |b G562 1992 | |
| 245 | 1 | 0 | |a Global marketing management : cases and readings |b / |c Buzzell Robert D. John A. Quelch, Christopher A. Bartlett. |
| 250 | |a 2nd ed. | ||
| 260 | |a Reading, Mass. : |b Addison-Wesley, |c 1992 | ||
| 300 | |a xi, 751 p. : |b illus. ; |c 23 cm. | ||
| 500 | |a Revised edition of : Multinational marketing management. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Export marketing -- |x Management. | |
| 650 | 0 | |a Export marketing -- |x Management -- |x Case studies. | |
| 700 | 1 | |a Bartlett, Christopher A. | |
| 700 | 1 | |a Buzzell, Robert D. | |
| 700 | 1 | |a Quelch, John A. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 17:33:26 |d 2022-09-06 12:45:41 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 1992 |u 2nd ed. |v Global marketing management : cases and readings / | ||