Global marketing management : cases and readings / Buzzell Robert D. John A. Quelch, Christopher A. Bartlett
| Other Authors: | Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, Mass. : Addison-Wesley, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
Export marketing -- > Management -- > Case studies. |
| Tags: |
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| Item Description: |
Revised edition of : Multinational marketing management. |
|---|---|
| Physical Description: |
xi, 751 p. : illus. ; 23 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0201542803 |