Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
| Main Author: | Abell, Derek F. |
|---|---|
| Other Authors: | Hammond, John S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1979 |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xii, 527 p. : illus., graphs, tables ; 23 cm. |
| ISBN: |
0138510490 |