Marketing / Joel R. Evans, Barry Berman
| Main Author: | Evans, Joel R. |
|---|---|
| Other Authors: | Berman, Barry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall International, 1997 |
| Edition: | 7th ed. |
| Subjects: |
Economic development.
Marketing. |
| Tags: |
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| Item Description: |
International edition., Includes index. |
|---|---|
| Physical Description: |
xxxii, 679 p. : illus., charts, tables ; ;27 cm. |
| ISBN: |
0132613557 |