Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
| Main Author: | Hutt, Michael D. |
|---|---|
| Other Authors: | Speh, Thomas W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden press, 1995 |
| Edition: | 5th ed. |
| Subjects: |
Industrial marketing --
> Management.
Industrial marketing. |
| Tags: |
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| Item Description: |
International edition., Includes index. |
|---|---|
| Physical Description: |
xxvi, 757 p. : illus., charis, tables ; 23 cm. |
| ISBN: |
0030949181 |