Product management / Donald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Subjects: |
Market surveys.
Product management. |
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