Product management / Donald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Subjects: |
Market surveys.
Product management. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxiii, 437 p. : illus., portrait ; 24 cm. |
| ISBN: |
0256116237 |