Ethics in marketing / N. Craig Smith and John A. Quelch
Main Author: | Smith, N. Craig |
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Other Authors: | Quelch, John A. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Burr Ridge IL. : Irwin, 1992 |
Subjects: |
Business ethics.
Marketing. |
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Physical Description: |
xvi, 838 p. : 24 cm. |
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Bibliography: |
Includes bibliographical references and index. |
ISBN: |
0256108943 |