Market research : a guide to planning, methodology and evaluation / Paul Hague and Peter Jackson
| Main Author: | Hague, Paul |
|---|---|
| Other Authors: | Jackson, Peter |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1996 |
| Subjects: |
Marketing research.
Marketing. Research. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
224 p. : illus., charts, tables ; 23 cm. |
| ISBN: |
0749417854 |