Marketing strategy / Dale Littler, Dominic Wilson
| Main Author: | Littler, Dale |
|---|---|
| Other Authors: | Wilson, Dominic |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Oxford : Butterworths-Heinemann, 1995 |
| Subjects: |
Marketing.
Strategic planning. |
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| Physical Description: |
viii, 389 p. : illus., tables ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0750606622 |