Market mapping : how to use revolutionary new software to find, analyze, and keep customers / Sunny Baker, Kim Baker
| Main Author: | Baker, Sunny |
|---|---|
| Other Authors: | Baker, Kim |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Subjects: |
Marketing research.
Marketing. Marketing research -- > Computer programs. |
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| Physical Description: |
xx, 267 p. : illus., maps, charts ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070036896 |