Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1995 |
| Edition: | 4th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
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| 001 | 0002230 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256137277 |c 624 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b P48M37 1995 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Marketing management : knowledge and skills |b / |c J. Paul Peter, James H. Donnelly |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c 1995 | ||
| 300 | |a xiii, 864 p. : |b illus., graphs, tables ; |c 24 cm. | ||
| 440 | 0 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographical references (p. [841]-852) and indexes | ||
| 650 | 0 | |a Marketing -- |x Management -- |x Case studies. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 21:24:17 |d 2022-09-07 10:12:20 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1995 |u 4th ed. |v Marketing management : knowledge and skills / | ||