Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1995 |
| Edition: | 4th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
| Tags: |
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| Physical Description: |
xiii, 864 p. : illus., graphs, tables ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. [841]-852) and indexes |
| ISBN: |
0256137277 |