Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s1994 xx 000 0 eng d | ||
| 020 | |a 0256166447 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b M22A66 1994 | |
| 100 | 1 | |a McCarthy, E. Jerome | |
| 245 | 1 | 0 | |a Applications in basic marketing : clippings from the popular business press |b / |c E. Jerome McCarthy, William D. Perreault |
| 260 | |a Burr Ridge IL. : |b Irwin, |c 1994 | ||
| 300 | |a xi, 226 p. : |b illus. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Perreault, William D. | |
| 991 | |a MONOGRAPHS |b 10 |c 2018-11-06 21:22:19 |d 2022-09-07 12:26:12 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1994 |v Applications in basic marketing : clippings from the popular business press / | ||