Record Citations

APA Citation

McCarthy, E. J., & Perreault, W. D. (1994). Applications in basic marketing : clippings from the popular business press. Burr Ridge IL.: Irwin.

MLA Citation

McCarthy, E. Jerome, and William D Perreault. Applications in Basic Marketing : Clippings From the Popular Business Press. Burr Ridge IL.: Irwin, 1994.

Warning: These citations may not always be 100% accurate.