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Advertising
and promotion : an integrated marketing communications approach /
by
Hackley, Chris
Published 2012
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Living brands /
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Nadeau, Raymond A.
Published 2007
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Creating brand loyalty : the management of power positioning and really great
advertising
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Czerniawski, Richard D.
Published 1999
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Differentiate or die : survival in our era of killer competition /
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Trout, Jack
Published 2000
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Designing brand identity : an essential guide for the whole branding team /
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Wheeler, Aling
Published 2013
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Lovemarks : the future beyond brands /
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Roberts, Kevin
Published 2005
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Suggested Topics: Advertising --
Suggested Topics: Brand name products
Institution
MUT
(6)
Library
mut
(6)
Format
MONOGRAPHS
(6)
Call Number
H - Social Science
(6)
Author
Czerniawski, Richard D.
(1)
Hackley, Chris
(1)
Nadeau, Raymond A.
(1)
Roberts, Kevin
(1)
Trout, Jack
(1)
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Wheeler, Aling
(1)
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English
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