Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney
| Main Author: | Czerniawski, Richard D. |
|---|---|
| Other Authors: | Maloney, Michael W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : American Management Association, 1999 |
| Subjects: |
Advertising --
> Brand name products.
Brand loyalty. |
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