New products management / C. Merle Crawford, C. Anthony Di Benedetto
| Main Author: | Crawford, C. Merle |
|---|---|
| Other Authors: | Di Benedetto, C. Anthony |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2021 |
| Edition: | 12th ed. |
| Subjects: |
New product --
> Management
|
| Tags: |
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| Physical Description: |
xvii, 494 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781260575088 |