Foundations of marketing / William M. Pride, O. C. Ferrell
| Main Author: | Pride, William M. |
|---|---|
| Other Authors: | Ferrell, O. C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Cengage, 2022 |
| Edition: | 9th ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xxii, 553 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
97803587129463 |