Strategic brand management / Alexander Chernev
| Main Author: | Chernev, Alexander |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
U.S.A. : Cerebellim Press, 2017 |
| Edition: | 2nd ed. |
| Subjects: |
Product management.
Strategic planning. Brand name products. |
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| Physical Description: |
viii, 197 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781936572359 |