Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger
| Main Author: | Berger, Arthur Asa |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2016 |
| Edition: | 4th ed. |
| Subjects: |
Mass media --
> Research --
> Methodology.
Communication -- > Research -- > Methodology. |
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| Physical Description: |
xvii, 417 p. : illus. ; 23 cm. |
|---|---|
| ISBN: |
9781483377568 |