Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey
| Main Author: | Chaffey, Dave |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Pearson, 2015 |
| Edition: | 6th ed. |
| Subjects: |
Business --
> Data processing.
Business enterprises -- > Computer networks. Electronic commerce. Internet marketing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxi, 680 p. : illus. ; 27 cm. |
| ISBN: |
9780273786542 |