Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
| Main Author: | Wheeler, Aling |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2013 |
| Edition: | 4th ed. |
| Subjects: |
Advertising --
> Brand name products.
Brand name products. Branding (Marketing) Trademarks -- > Design. |
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| Physical Description: |
326 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781118099209 |