Creating new markets in the digital economy : value and worth / Irene C. L. Ng
| Main Author: | Ng, Irene C. L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Cambridge University Press, 2014 |
| Subjects: |
Information technology --
> Economic aspects.
Technological innovations -- > Economic aspects. Marketing research. New products. Value. |
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| Physical Description: |
xx, 238 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781107627420 |