Marketing / Dhruv Grewal, Michael Levy
| Main Author: | Grewal, Dhruv |
|---|---|
| Other Authors: | Levy, Michael |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2010 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xxxv, 683 p. : illus. : 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780073380957 |