Pricing strategies : a marketing approach / Robert M. Schindler
| Main Author: | Schindler, Robert M. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2012 |
| Subjects: |
Marketing.
Pricing. |
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| Physical Description: |
xvi, 391 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical refereces and index. |
| ISBN: |
9781412964746 |