Global marketing / Warren J. Keegan, Mark C. Green
| Main Author: | Keegan, Warren J. |
|---|---|
| Other Authors: | Green, Mark C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Pearson, 2013 |
| Edition: | 7th ed. |
| Subjects: |
Export marketing.
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| Physical Description: |
591 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780273766711 |