Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger
| Main Author: | Berger, Arthur Asa |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
| Edition: | 2nd ed. |
| Subjects: |
Communication --
> Research --
> Methodology.
Mass media -- > Research -- > Methodology. |
| Tags: |
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| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xvii, 339 p. : illus. ; 23 cm. |
| ISBN: |
1412987776 |